111 Places in Austin that you Must Not Miss
A travel guide that was unfortunately released at the very beginning of a global pandemic.
The marketing team reached out to me to develop a sticker that could be not only placed at random throughout the city but also one that the places featured in the book can put out, and make personal.
I came up with a design that encapsulates all the things about austin that makes it unique and made the sticker vibrant and easily spotted.
In the center is a QR code which will direct the user to the books’ page on Austin’s favorite local bookstore. This not only 0lugs the book, but one of th small businesses in the book.
The stickers went out, myself and the marketing team had fun delivering them to all those featured in the book, and sticking them to every surface available to us.
Sales and exposure of the book doubled, making this book on of the most popular travel guides in the city.
SHMUGY 